This will include a thorough description of 3 or more photographers and there work and by doing this, I will hopefully solve the question I'm looking to find the answer for in which the question has been placed in the first sentence.
Overtime, there have been a variety of types and definitions of Fashion photography. During my research I found out that Fashion Photography started to appear in magazines in the 1880's as this was when the half-tone printing process came about. However, the technique of photography was developed during the 1830's. Half-tone printing is where you convert different tones into dots of a variety of sizes. The first ever fashion photograph taken was by Adolphe Braun in 1856 in which he had created a photo-book for Virginia Oldoni, in who was a noblewoman of the court of Napoleon III, who was the first ever model known to history to be portrayed in official clothing. Below is a photo that Braun had taken which was part of his photo-book.
After researching how fashion had changed throughout the years, I found a variety of examples. Below is the evolution of fashion and fashion photography throughout the years, showing how its changed through time.
1950's post war era
1960's hippies
1970's punk
1980's
1990's minimalism
As shown you can see how much fashion has changed throughout the years.
So after deciding on looking at Fashion and colour as my personal project, I decided to research photographers that shoot Fashion. Whilst doing this I came across artists; Glen Krohn, Iain Crawford and Martin Higgs.
Here is a photograph in which Martin Higgs had taken:
This photograph contains various, vivid colours. Its made up of secondary, subtle pink pigments as the main colouring to the face with some primary and secondary colours around the eyes. The blue and purple colours around the eyes join together, being blended creating a more deep tertiary purple. The colours around the eyes are like a colour wheel. The primary red on the lips also show variation, towards the corners are a more ruby red leading into the middle going to an apple red which is more orange based.
Within this photo and these colours are a variation of tones. The darkest tones are the black shades and tertiary browns which seem to be quite controlled and aren't harsh to look at. The light tones within the images are more shades of white with slight colourings, the highlights lighten up the darks so they sit together well, along with the mid-tones. The tonal variation has been considered and controlled very carefully, there aren't any tones that seem out of place and dramatic. They seem to be quite calm, manipulated very well.
The subject matter of this photograph is a close up portrait of the models face, in which focuses on the make up applied.
Visually, the texture of this photograph seems to be smooth; it also seems very clean, neat and warm. The warmth feeling is from the primary reds and the warm pinks used within the face and make up.
The composition of this photograph is quite unbalanced as it sits towards one side, being left. This is because the rule of thirds has been considered and applied here. However, the rule of thirds is quite effective especially within this photograph and other fashion photos that have applied this rule.
There are a few different colour variations in this photo, its made up of some primary cool blues and cool and warm yellows in which changes in accordance to the light being shone on to the colour. There are also some secondary colours used being, greens and pinks along side a few purples. The primary colour yellow is the main colour that the image is made up of along side pink.
Within these colours are tonal variations which was consciously done as it seems as if a sharp, studio light has been purposely used on the models face.
The face has been split into two, the left hand side of the face holds the light tones within the image where as the right hand side holds the dark and medium tones. Again, the tones have been controlled quite cleverly, none of the tones seem too dramatic and out of place, they seem to be quite calm, supportive and gentle in comparison to each other.
The subject matter of the photo is a portrait in which the composition is very close up. The photo looks very cropped in, leaving a very small area of negative space, in effect of this small area of negative space, the photograph looks uneven and unbalanced in regards to composition.
Texture is another element to be discussed. The texture of this image visually looks to be well-defined and non-glossy, the photograph is very in depth as you can see all the little details of the powder which has been applied to the models face.
Another artist in which i found during my research was Glen Krohn in who is more focused on colour which is under the beauty side of photography as well as fashion. I found Krohn very inspiring towards my shoots because they were also based on beauty as well as fashion.
Below is an example of Krohn's work.
These photographs were taken at an unknown date, time and location; the photographer hasn't provided any of the information.
The process used to produce these pieces was digital print.
Within these photographs are formal elements in which have deliberately used to give the final outcome of these images more character. For example, the formal elements used are; tone, colour and composition with slight texture and line quality.
These photographs provide tones especially within the background; as you can see the ink background has variations in tones starting from dark pinky red to a bright in your face pink to a more subtle pink. Also within the face, the skin has a variation in places as well, the cheeks are more defined with a sharp, tertiary brown-pink colour. Then below the chin underneath is a more yellowish-brown where the light doesn't seem to reach. The shoulder pads also show a variety of tones going from almost black to a very pale blue.
The majority of colours used are bright primary or secondary colours with a few darker tertiary colours. The shoulder pads stand out which are just made of primary blue hues and the background they sit against is a secondary tonal pink.
Because of the models chosen clothing and the line design on the clothing, this gives the photographs a textured look. This line pattern gives the photographs a more rough edgy look which also gives the model a more fierce look about her.
Bibliography
http://uk.pinterest.com/ChrisB2113/body-paint/
http://glenkrohn.com.au/http://www.martinhiggs.co.uk/
http://iaincrawford.com/
http://www.tufts.edu/~mlee21/trends.html
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